The company introduced timberland boots a biodegradable bag for the snacks in April of 2009 with a big marketing effort to play up its environmentally friendly nature as it was made from plants and not plastic and could break down in compost.
However, customers complained the bag was too loud. The stiffer material made it give off noise of that, measured in decibels, is about as loud as a busy city street. The criticism grew so deafening that the company switched back to its original bag for most flavors in October.
“It was interesting we got a lot of extremely positive feedback . but on the same hand we heard one overwhelming complaint,” said Brad Rodgers, manager of sustainable packaging for PepsiCo advanced research.
PepsiCo Inc., which owns Frito Lay, spent a good chu timberland boots nk of last year trying to find a solution.
The company found that if it used a different adhesive to put together the two layers of a bag one which protects the food on the inside and one which carries the logo and labels on the outside it created a sort of noise barrier.
Rodgers said engineers looked at dozens of possible options. He admitted that he was initially susp timberland boots ect of the theory that the razor thin layer of adhesive would solve such a big problem. But engineers found that a more rubber like adhesive really did absorb some of the sound.
The c timberland boots ompany’s first design gave off noise that registered at roughly 80 to 85 decibels. The new design dampens the noise to around 70 decibels, on par with its original packaging and most other chip bags.
Frito Lay’s new bag is arriving in stores now. However, it will only be seen on the company’s plain flavored chips, the only one of its varieties that never switched back to plastic.
The company said it will wait to hear from customers before deciding whether to use the new packaging for other flavors or products.